Hey Bosses,
It's World Book Day 2020 and what better day to pick up a book and dive into the pages to discover something amazing that could change your life and/or your business. Today I pulled out all the books I have read over the years during my entrepreneurial journey and categorized them by topic. Then I selected the books that helped me the most to compile this list of 30 books that I think are beneficial for any creative, entrepreneur, or small business owner.
*This post contains links to books on Amazon. I am not affiliated with or paid to post these links Providing links to Amazon books does not guarantee, approve, or endorse the information or products available on these sites. These are personal suggestions that have helped me grow my business.
10 Book Topics for Girl Bosses:
NOTE TO SELF: Before you dive in girl boss, keep in mind you do not have to read ALL the BOOKS on all the topics TODAY. Pick your favorite topic and then select a book the interests you and start there. Start where you are, don't get caught up in where you want to be.
Personal Branding
Personal Branding is so important in this digital age and it is important that you create and protect your brand both for your personal self and your business. The suggested books below give you tips and tools on how to craft a stand out personal brand.
Suggested Books:
Scaling Your Business
Running a business as a one women show is exhausting and can cause burn out that you may not properly recover from. Understanding how to grow/scale your business in a productive way is essential in becoming a successful entrepreneur.
Suggested Books:
Next Level SEO
Increasing your knowledge of SEO and learning how to optimize your brand (and even yourself) online will help bring awareness to your business. It helps you get discovered in Google searches and helps to drive traffic to your site which inevitably increases clients and/or sales.
Suggested Books:
Pinterest Marketing Strategies
Many of us use Pinterest to pin fun ideas, recipes and workout routines but Pinterest is a great tool to use for your small business. The first thing you must understand is that Pinterest is not social media, Pinterest is a search engine that works like Google. When you use Pinterest with the tips uncovered in the books below you are boosting your SEO on Pinterest and Google.
Suggested Books:
Speaking for Profit
When I started as a speaker over 15 years ago, there were not a lot of books about it, very few YouTube videos that were worth watching and most of your training came from speaker coaches and a natural ability to speak before audiences. Today, with some skill and a great story, you can realize your dream of being a public speaker. The books below walk you through some insider tips on how to have a speaking career. The info provided is always great for business owners that want to spread awareness about their brand via public speaking.
Suggested Books:
Social Media Marketing
Many of us are a little nervous about getting "too" social or have anxiety about what to post and when to post it. When it comes to social media, keep it simple until you can create a strategy that works for you. Below are suggested books with plans and strategies to use to increase your social media presence and grow your biz on social.
Suggested Books:
Business Branding
Having a story that sells is crucial in today's world. With the market being overly saturated in almost every industry, it is important that you find ways to set yourself apart and differentiate your brand from the rest.
Suggested Books:
Blogging for Business
Some think that blogging is old news. But it is not. Blogging is a great way to provide valuable content to your audience and it is content that is evergreen and can circulate for years to come. Whether you are blogging for a living or blogging for your business, having content to blog about is very important. Along with a couple of books about blogging as a career I have included a couple of books about blog planning.
Suggested Books:
Girl Boss Must Reads
Reading about other girl boss entrepreneurial journeys have kept me inspired and reaching for bigger goals. Knowing that someone else started where you started, experienced what you are experiencing and yet was able to grow their empire beyond their wildest dreams is pure magic. Learning from their mistakes and success is key to building your dream business. Suggested Books:
Boss Lady Motivation
Everybody needs inspiration, motivation and encouragement in life. These are self development books to motivate you in your personal and professional life.
Suggested Books:
I always like to remind my girl bosses to do the following things, this applies even when deciding which book to read first.
Take a moment to do 4 things:
Pause - Take a moment to take it all in and decide which things you may want to try first based on what your business needs most for growth.
Pivot - Consider the current state to be an opportunity to pivot and make some changes in your online business to help sustain and/or grow it.
Prioritize - Make a list of all the things you want to change/update and then prioritize by level of importance.
Plan - Understand you cannot do all the things at once but you do need a plan that will include a goal for what you want to accomplish, a strategy of how you will accomplish the goal, and a list of tactics to do. Then create a schedule of when to do each tactic.
If any of this seems to overwhelming, reach out and send me a message and I will be glad to help.
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Here's to wishing you a well during these times and helping you prepare your small business for growth!
Your girl boss biz bestie,
SaRatta
Follow @sarattaspeaks and @girl_bossbiz