THE tiktok MARKETING
How To Set-Up TikTok Marketing
for your small biz
This is for you if:
YOU WANT TO GROW your brand with TikTok Marketing.
You are ready to create video content for your website (product or service).
You're intrigued about all the hype around TikTok Marketing and curious about its potential to grow your biz.
You want to know how to set up and create content to reach your target audience.
You want to learn how to understand TikTok and its metrics to improve your strategy + market your products.
The MUST HAVE TikTok Marketing Class to Growing Your TikTok Account!
Discover what the platform is and why it is a great option for small business owners to build brand awareness.
PRODUCT VALUE + TARGET AUDIENCE
Identify the value your products offer your customer and who that customer is (target audience). Understand how your target audience determines your target message.
SETTING UP + CONTENT CREATION
Learn how to set up your TikTok account, its main features and how it all works. Learn what type of content to create to connect with your target audience.
ANALYTICS + PLANNING POSTS
Discover how to understand your account analytics as well as how to batch create content.
Meet your girl boss biz bestie
Biz Strategist + Small Biz Owner
I'm SaRatta Murphy.
Empowerment Speaker, Boss Biz Coach, Content Creator, and Crazy Creative Coffee Drinker who will be your girl boss bestie + help you build your dreams.
Welcome to the space where we create boss businesses and make dreams come true.
I'm the owner of SaRatta Speaks and more commonly known for my jewelry line expressions bracelets. I've been an entrepreneur for over 10 years and launched my most successful business (to date) expressions bracelets in January of 2012.
My jewelry line is available in over 150 boutiques world wide, on Etsy, Amazon Handmade, and Shop Essence. My most successful site is my own eCommerce site which I built and grew over the last 8 years. When I started my business I had NO IDEA what I was doing but I was willing to put in the work. Within 6 months of launching on Etsy, expressions bracelets was doing well enough for me to get off of unemployment (another story for another day) + hire my first part time employee.
By December of 2016 I hit my first $10K month on Etsy. From November 16 - December 16, 2016 my revenue was $11, 555.81 with 351 orders during that time period. I quickly realized that I wanted to duplicate that month on my own eCommerce site. A website that had sat primarily dormant for almost 4 years was driven to life as my primary source of business income by the summer of 2017.
In 2020 during a major pandemic I decided to change my marketing strategy to reach more customers and increase sales. I tapped into Pinterest and dug my heels into learning everything about it. I took courses, watched countless hours of YouTube videos, read every book Amazon had to offer and then mapped out my business's Pinterest Marketing Strategy.
Within the first 90 days there was a massive increase in traffic to my website. Within a year I had created another stream of income to the tune of almost $130K from Pinterest sales. I grew my monthly views from 15K to well over 3 million and my audience from 1K to 11K. I knew I had found the golden egg of platforms for (non local based) small business owners.
Now I want to help you get what you want from your business. I can't wait to share my process of how I grew my business with you.